It is one of those paradoxical things of human nature that praise and adoration is heaped (and often seems to be wasted) on those who need it the least and withheld from those who may benefit the most.  The age of celebrity only tilts this distribution of attention further in the direction of absurdity.

There are many reasons why people garner more attention than most others.  People become famous by being born in the right family (Prince Harry), by marriage to somebody famous (Kim Kardashian), by having the right idea at the right time (Mark Zuckerberg), having unusual physical ability (Usian Bolt), saying the right things (President Obama) and whether the prestige is earned or not probably depends on who you speak to.

Whatever the case there are many who have worked hard, are talented, are beautiful, have great ideas, and will never achieve the cultural importance of a celebrity.  The higher reaches of success are not just a product of effort, but also a combination of a range of factors from natural ability and opportune timing.  Before the age of mass media our attention would undoubtedly be reoriented to local talents.

The irony is that those at the top aren’t always the best.  A world class sprinter has probably earned his or her title, but other reasons for fame are much more subjective and probably as much a matter of marketing or sponsorship over raw talent.  Usually a majority of the country (alternating halves) wonder how any politician was elected.  A well-known singer may sell more albums because of their name recognition over their actual artistry.

A more stark illustration is the best selling writer who tried to publish under a pseudonym.  The results of the experiment were an interesting study in human behavior and bias.  She was rejected by her own publisher, the reason being that the book wasn’t “commercially viable” and that may actually have been the case without her name attached to it.  All that going to show that top tier success is not only a matter of hard work or talents.

None of that I say is intended to discourage trying.  What I am encouraging is giving less known names a chance and not getting caught up the ‘big’ names who have all the attention they will ever need.  Too often we lay our efforts down at the feet of those who already have more than they know what to do with.  We give celebrity and corporation their power with our patronage. There could be much more satisfaction finding the hidden talent.

I am betting the lessor known and appreciated would value your contribution to them more than those who get an overabundance of attention.  Anyhow, I’m not telling you to comment on this blog or to like it, but if you do comment and like it would probably mean more to me than it would for that blogger with hundreds of likes, just saying…